Principles for CU web design strategy
This article appeared in the July/August 2001 Marketing edition of The Federal Credit Union, NAFCU's bimonthly publication, under the title "Untangling Your Website." It was originally written in...
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Ammo for increasing the marketing budget!
Meeting Advisory Panel member Wendy Kaloski, AVP of Kennedy Space Center FCU in Merritt Island, FL, was well worth the trip. We had so much to talk about. Using the EverythingCU.com Marketing Budget...
View ArticleWhat is branding?
A logo and visual corporate identity are important elements of branding, but branding is much more than that. Branding is basically how your customers/members perceive your institution, which includes...
View ArticleTIME TO CRANK IT UP!
I just heard from a credit union today, that no longer uses the words "credit union" when referring to themselves in their name or logo. It seems they just went community charter, and the new VP of...
View ArticleMassachusetts CU League Volunteer Conference
I've just been slated to speak at the Massachusetts Credit Union League's Volunteer Conference! I will be speaking on March 17, 2006. The conference will be held at Mohegan Sun Casino in Uncasville,...
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EverythingCU Branding Whirlwind hits Minnesota
Phew! What a trip! Just got back to Massachusetts after an incredible trip to the twin cities of Minnesota, with a stop in Madison Wisconsin on the way back!The journey begins with the EverythingCU.com...
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Madison virgin!
After saying goodbye to Matt and Josh at O'Hare, it was off to Madison for me, to visit my step-brother and his family, and also to meet Bonnie Rosenmeier and Jen Chavez at Dane County CU. I'd never...
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You rock too, Koren!
We are all so excited about the week of intense brand work we just completed for Cities Credit Union in Vadnais Heights (a section of St. Paul, MN). Here's what Koren Kent, Marketing Manager just said...
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We love you too, Jen!
Wow. Wow. After an amazing week of intense brand foundational work with Cities Credit Union, here's what Vice President Jen Edlin had to say about our visit:"Hi Morriss, Matt, and Josh - You've rocked...
View ArticleOn-brand visual identity
We here at EverythingCU.com are so excited to be growing so much that we are in the process of bringing on another visual print and web designer. Poor Josh is just straight out with so much work! We've...
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Purging the term "Human Resources"
We need to eliminate the term "Human Resources" from our vocabulary. I can not think of a more derogatory term for people. After all, people want to be, and deserve to be, treated as people, and not as...
View ArticleGood news from Jen at Cities
The reverberations from our initial branding trip to Cities CU are still being heard. Here's the latest update from Jen Edlin, Vice President."We are having a wonderful day. We're still in a bit of a...
View ArticleBranding as best decision from CEO Scott Olson
I am so thrilled to have such an impact with a credit union. I am fortunate to work with such a great team, and we are so honored to be working with Scott Olson, Koren Kent, and the rest of the Cities...
View Article3 Things Every CU Executive Should Know
I just had the most fascinating discussion with a credit union marketing professional regarding the major concepts that their strategic planner had with their credit union. One of the themes coming...
View ArticleWhat Credit Unions are doing right
There are several attributes that all great brands share in common. Tonight, my focus is on one of the very most important attributes, and that is, drum roll please... Customer Centricity.All great...
View ArticleMore incredible results with Scott Olson
As if the previous testimonial from Scott Olson, CEO of Cities Credit Union about our initial branding consultation wasn't enough, I was delighted to see the following email leap into my inbox this...
View ArticleEarthquake rocks financial industry
Did you feel the earth change on Monday, February 6, 2006? Feel the tremors?As of this date, the financial world has been forever changed. The world of borrowing and lending has now been transformed by...
View ArticleThe Many Downsides of Outsourcing
Credit unions have traditionally always outsourced significant and core aspects of their business. The reasons for this, especially in the area of core data processing are very clear and...
View ArticleNational Branding Campaign: Counterproductive?
The following letter to the editor appears in this week's edition of the CU Times:I read with great interest Paul Gentile’s column in January, calling for a national credit union branding campaign....
View ArticleMoving over to WordPress
After thorough research and heavy deliberation, I've decided to move my blog to WordPress. For the latest entries, view them here. There are several advantages; the main ones being the ability to...
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